Christine Liang – Search will become a lot more visual with more visibility of images, short videos and web stories.Tobias Willmann – Google Discover will remain a very important traffic driver to the majority of publishers.John Shehata of Conde Nast wrote a great round-up for Newzdash on News SEO curating predictions for 2022 from a range of News SEO specialists on what they believe will dominate search for publishers and media outlets. (09:28) Top News-SEO Trends and Predictions in 2022 It takes commitment to a strategy that has to be continuously monitored, tweaked, updated along with all of Google’s capricious updates. ranking nowadays takes more than just a few articles. The competition wasn’t near as fierce as it is today. BERT, E.A.T., Conversational, User Interfaces to mobile searches near me, they’re constantly making things easier for the user. Google got better at figuring things out. Q2: Content SEO Now vs 10 years ago: How is content different these days?Ĭontent has/will always be important as long as people search on the web. She covered a variety of topics, highlighted by her take on comparing content and SEO a decade ago to today. Gabriella joined a vibrant Twitter chat sharing her take on the intersection of content and SEO. (08:07) The Science of Content Development with Gabriella Sannino via Viral Content Bee’s #vcbuzz chat They’re typically excellent at taking into consideration all of the business considerations and having a much more in-depth understanding of the organization. In-house SEOs typically have a very unique insight into a specific industry or working intimately with a site. Jason Parks asked on Twitter for the must-follow in-house SEOs. (07:00) In-house SEOs to follow on Twitter Privacy and ad-free search engines like Neeva and You contributed to the conversation highlighting their own value propositions. He shared his dismay at the spammy, ad-ridden sites that populated the top of the SERPs.ĭanny Sullivan, Google’s Search Liason, chimed in with empathy explaining ‘How Search Works’ and asking for examples of crappy results, but Michael’s large Twitter following exploded in a nuanced conversation around the complexity of search, SEOs ruining the SERPs by trying to game the system, and the problems of a revenue-driven company like Google creating a degrading product due to short term goals of financial success. Michael Seibel of Y Combinator went on a mini-rant about the quality of Google’s search results for important queries in health, product reviews, and recipes. It could work itself out” Twitter Threads/Tweets: “Want to change domain names AND drop AMP? Be very careful when combining multiple variables -> Site changes domain names, drops AMP, & loses all top stories visibility for 3+ months (still not back). H/T to Glenn Gabe for summarizing John’s advice: (01:18) Advice: Don’t Migrate Domains & Drop Google AMP The Same Timeĭuring John Mueller’s recent office hours, someone asked about making some big changes to their site including migrating domains and removing AMP versions of their site. Over the holidays, Microsoft Bing released a WordPress plugin of IndexNow that allows you to submit your URLs instantly to Bing and Yandex for immediate indexing. (00:41) IndexNow WordPress Plugin Released By Microsoft Bing
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